Videos and Presentations

Watch and share these short explanations of the global content marketing framework.

The First P — animation

A fun, two-minute animation that explains why everything starts with Plan: strategy before execution, one shared calendar, and regional alignment before a single asset is produced.

The 4 P's overview deck

The complete framework in slide form — Plan, Produce, Promote, Perfect — with the key questions to ask at each stage:

• Plan — what are we trying to achieve, and where?
• Produce — what content genuinely matters to each audience?
• Promote — how does content travel in a digital era?
• Perfect — what do we measure, and how do we optimize?

China overview presentation

An expert's walkthrough of creating a global plan that meets local marketing needs in China — business protocol, platforms and the practical differences teams underestimate.

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