Global Content Marketing https://globalcontent.higgsfield.app The blueprint for engineering a modern scalable content marketing operations Drive Your Global Efforts: A Groupon Case Study https://globalcontent.higgsfield.app/drive-global-efforts-groupon-case-study https://globalcontent.higgsfield.app/drive-global-efforts-groupon-case-study Tue, 03 Feb 2015 09:00:00 GMT What a deals platform's global footprint teaches us about scaling content operations without losing the local plot. The Shift to Global Content Marketing: Interview with Skyword https://globalcontent.higgsfield.app/shift-in-global-content-marketing-skyword https://globalcontent.higgsfield.app/shift-in-global-content-marketing-skyword Tue, 27 Jan 2015 09:00:00 GMT A conversation about why brands are moving from translated campaigns to genuinely global content operations. See How BuzzSumo Uses Their Product as Their Marketing Platform https://globalcontent.higgsfield.app/see-buzzsumo-uses-product-marketing-platform https://globalcontent.higgsfield.app/see-buzzsumo-uses-product-marketing-platform Tue, 20 Jan 2015 09:00:00 GMT The best content marketing sometimes comes from simply showing your product at work. BuzzSumo is a case in point. Spok Shows How Marketing and Innovation Can Work Together to Produce Results https://globalcontent.higgsfield.app/spok-shows-marketing-innovation-can-work-together-produce-results https://globalcontent.higgsfield.app/spok-shows-marketing-innovation-can-work-together-produce-results Tue, 13 Jan 2015 09:00:00 GMT In a regulated industry like healthcare communication, marketing innovation isn't optional — it's how you stay relevant. Aarstiderne Uses Marketing to Help Prepare Healthy Meals https://globalcontent.higgsfield.app/aarstiderne-uses-marketing-help-prepare-healthy-meals https://globalcontent.higgsfield.app/aarstiderne-uses-marketing-help-prepare-healthy-meals Tue, 06 Jan 2015 09:00:00 GMT A Danish meal-kit company shows what happens when content marketing stops selling the box and starts serving the dinner. Reflections On 2014 https://globalcontent.higgsfield.app/reflections-2014 https://globalcontent.higgsfield.app/reflections-2014 Tue, 30 Dec 2014 09:00:00 GMT A year-end look at what changed in global content marketing — and what to carry into the new year. Book Review: A New Friend and Her Book, Word Up https://globalcontent.higgsfield.app/book-review-new-friend-book-word https://globalcontent.higgsfield.app/book-review-new-friend-book-word Tue, 23 Dec 2014 09:00:00 GMT A review of a book about the craft of writing well — and why marketers should care about words more than ever. The New, Now, and Next in Global Content Marketing https://globalcontent.higgsfield.app/new-now-next-global-content-marketing https://globalcontent.higgsfield.app/new-now-next-global-content-marketing Tue, 16 Dec 2014 09:00:00 GMT Where global content marketing has been, where it is, and where it's heading — a field guide for planning ahead.