2014 Super Bowl in Review – Marketing Campaign Takeaway
This was not the most entertaining Super Bowl, both in terms of gameplay and ads. Reaching a whopping 96.9 million viewers, advertisers paid millions for coveted Super Bowl airtime. And while there were several spots that delivered, many viewers feel that this year the ads fell short of the usual quality and humor expected from the big day.
The most controversial spot of the game went to Coca Cola with their multi-lingual version of “America, the Beautiful”, embracing the various cultures that make up our country. The intention is to show the diversity of our country. Yet some people interpreted it as “Speak English or go home” or unpatriotic when this song is sung in other languages. The ad also shows two dads rollerskating with their daughter. This was the first Super Bowl ad to feature a gay family, according to GLAAD, a lesbian gay, bisexual and transgender media advocacy organization.
My favorite ads are Doritos and Wonderful Pistachios. Wonderful Pistachios were aired in two short commercials between H & M David Beckham’s ad. The second ad of Wonderful Pistachios made fun of “branding”. As a marketer, I can totally relate to that. Check out the best and worst ads of this year’s Super Bowl and of all time in the following articles:
Super Bowl 2014 Ratings: How Many People Tuned in to See the Seahawks/Broncos Blowout?
The 2014 Super Bowl ratings are in! The big blowout of 2014 was down from previous years, but still attracted a big crowd on Fox. Early Nielsen data for the Seahawks/Broncos game had Super Bowl XLVIII coming in at 96.9 million viewers with a 34.4 rating in the 18-49 demographic.
Coca-Cola Superbowl Ad Reflects the Reality of a Multilingual America
One of the most controversial Super Bowl ads this year did not rely on the usual tactics, such as humor, shock, a catchy tune, or clever turns of phrase. Instead, the much-talked-about advertisement from Coca-Cola simply presented the song, “America, the Beautiful” in seven different languages.
Super Bowl Ads 2014: What Does $4 Million Really Buy You?
On Sunday, over 100 million viewers are expected to tune in to the Fox network for Super Bowl XLVIII, where the Denver Broncos and the Seattle Seahawks will battle for the coveted ring.
Super Bowl 2014: Best and Worst Commercials
This was not the best Super Bowl for commercials (or football)! You know it’s an off year when two of the most memorable spots involve Greek yogurt. That’s just a rather bleak landscape in general, “live culture” notwithstanding. Meanwhile, my favorite healthy snacks Doritos and M&Ms, which usually bring it hard for the Super Bowl, barely registered.
Viral Video Chart – Super Bowl Greatest Commercials: Top 100 Videos
Top 100 Videos